Kantar & Ubermetrics partner to provide enhanced earned media data for communications and PR pro

Kantar customers can now access Ubermetrics’ global social media data and analytics - Ubermetrics customers can now access Kantar’s offline earned media data. Berlin, 29th August 2019. Kantar and Ubermetrics have formed a strategic partnership to bring the best of their data and analytics to the communications and PR industry in Germany. As the world's leading company in the field of earned media intelligence, Kantar will use the social media data acquisition and analysis expertise of the global data and PR analytics specialist Ubermetrics. In parallel, Ubermetrics' customers will have access to Kantar's extensive capabilities in the analysis of offline media. Kantar also takes on the respon

pressrelations strengthens Global Media Intelligence Alliance

pressrelations to replace Unicepta in the alliance of leading European media companies DUSSELDORF, 08-22-2019 pressrelations GmbH today announced its entry into the GMI Alliance, an international association of market leaders in the media intelligence industry. The full-service media monitoring provider prevailed in the selection procedure among top German media intelligence companies, thus replacing Unicepta GmbH. The aim of the GMI is to pool the skills and services of its members in order to respond faster and more effectively to global customer needs. "The GMI is a powerful alliance of experts that jointly and successfully meet the growing demands of our industry at the local and global

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