Behind the Curtain of Vanity Metrics

Data has been the new buzzword for a few years now; there are 2.5 Quintillion bytes of data created each day at our current pace (Forbes). I don’t know what a Quintillion is, but I’m positive it’s beyond what my mind can fathom. What data are you using to measure your performance, and how do you know this data isn’t a vanity metric and is actually valuable to your business? The biggest thing to keep in mind is that no specific value is always a vanity metric; rather, the “vanity” term applies when numbers are provided out of context or do not serve a direct measurement purpose. A good way to sniff out vanity metrics is to ask: is this number just something that sounds “cool” to pass up to m

SAIL LABS was chosen for an EU-funded mission to Singapore and Thailand

SAIL LABS was selected by EU Gateway | Business Avenues as one of the 50 European companies to participate in an EU-funded mission to Singapore and Thailand, dedicated to Information and Communication Technologies. From June 17th to June 20th , our Director of Business Development, Francesca Galeotti, and the Business Development Manager, Alexander Oberkersch, attended the NXTAsia Summit in Singapore. On the occasion, SAIL LABS had the opportunity to present their solution on stage at the Exhibitor Spotlight and at their branded booth. After the Singapore mission, our colleagues travelled to Thailand, where they remained until the 22nd of June, participating in B2B networking. The activity

Linkfluence and pressrelations form strategic partnership

pressrelations GmbH acquires the media review and analysis division of Linkfluence Germany GmbH Dr. Volker Meise (Managing Director of Linkfluence Germany GmbH), Jens Schmitz (Managing Director of pressrelations GmbH) The full-service media monitoring provider pressrelations and the international social intelligence provider Linkfluence announced a wide-ranging cooperation today. pressrelations acquires the German media review and analysis division of Linkfluence including all customers, news and project managers. In Linkfluence's core business, the two companies will also cooperate closely: Linkfluence will make its AI-based social listening solutions Radarly and Search, as well as its mark

WPP in talks to sell majority stake in Kantar to Bain Capital: Reports

The months-long auction has seen several private equity firms participating, including Apollo Global Management, Platinum Equity and Vista Equit According to news reports, WPP has confirmed that it is in talks to sell its majority stake in its data analytics unit, Kantar to private equity firm Bain Capital in a deal valued around $4 billion. This comes after it was reported that WPP was looking to cap an auction for the business by the end of the week. WPP also highlighted that the proposal was still under negotiation and would therefore not necessarily end in a deal. The months-long auction has seen several private equity firms participating, including Apollo Global Management, Platinum Equ

MIRROR Project

SAIL LABS Technology research team members, Dorothea Thomas-Aniola, Katja Prinz and Erinc Dikici participated in the kick-off meeting of our new H2020 project MIRROR* at the University of Hannover, Germany. MIRROR stands for Migration-Related Risks caused by misconceptions of Opportunities and Requirement and will examine the perceptions of Europe and EU member countries outside of Europe. The aim of the project is to develop an integrated platform, a set of tools, as well as a systematic methodology for the comprehensive intermedia analysis of the perception of Europe by countries of origin for migration, the detection of discrepancies between perception of and reality in Europe, and the cr

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