pressrelations acquires US media monitoring company

pressrelations GmbH strengthens its international presence by expanding in the US market On October 23, 2018 the full-service media intelligence provider pressrelations successfully completed the acquisition of the US media monitoring company, Media Tracking. Founded in 1999, Media Tracking Inc., with over 200 US customers in 32 states, will considerably enhance its products and service portfolio, under the brand of pressrelations Inc. “Our expansion into the US market is pressrelations response to the growing demand from our customers for international monitoring and analysis services. It ensures our local availability and continual customer support,” explains Jens Schmitz, CEO of pressrela

CARMA Names New Management Team for Europe and the Americas

PHOTO (L-R): “Jason Weekes, Paul Hender, Richard Bagnall” CARMA, a leading global media intelligence provider, today announces a new leadership team for its European and American markets. The move underscores the company’s commitment to serving its customers with integrated, customized and scalable enterprise solutions for media monitoring, evaluation and insights. Richard Bagnall joins as CEO for Europe and the Americas and will also assume the role of Global Co-Managing Partner. In this newly created role, Bagnall will have broad responsibility for driving market growth and ensuring CARMA remains a trusted partner to global business executives. Paul Hender comes on board as COO for Europe

Cision to lay off more than 100 UK ataff amid fall in media monitoring industry

PR services giant Cision plans to lay off more than a hundred staff in the UK following a drop in revenue and profit in its media monitoring business. The firm is looking to move the bulk of its media monitoring services to India and reduce the workforce on those operations from 150 to just 21. A document dated 15 May 2018, seen by PRWeek, outlines plans to transfer the majority of its monitoring business from Gorkana (owned by Cision since 2014) to the Indian arm of Prime Research, the media measurement and analysis platform it bought late last year. The document has been sent to employees of Cision - the US-headquartered global provider of earned media management software and services to t

7 quotes from the Media Intelligence leaders at the FIBEP Congress in Copenhagen

The 50th edition of FIBEP’s World Media Intelligence was a highly interesting, diversified and complete congress. 3 days of networking, presentations and so many opportunities to deepen skills and knowledge in the media monitoring and media intelligence field. FIBEP through the conferences that organizes since 1953 offers this great opportunity to all of its members. To stay on top of the change in a market that is rapidly globalizing. Social media and digitalisation are speeding up this process in so many ways. Therefore, the rising value of data for so many successful businesses attracted a great deal of attention to this Congress. Media monitoring and media intelligence are indeed very in

Alliance of competencies will help PwC’s clients turn their data silos into value

PwC Germany and Cortical.io have recently signed a joint business relationship agreement whereby PwC becomes partner of Cortical.io and develops natural language understanding solutions using Cortical.io’s technology. A young tech company, Cortical.io has developed a unique natural language understanding technology that solves many challenges related to big text data. The novel, meaning-based algorithm is based on Cortical.io’s patented Semantic Folding methodology. It allows both high-precision and high-speed semantic text processing and can be applied to any kind of unstructured text data. The application fields are close to endless, and practically all verticals can benefit from this inno

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