At the age of 13 Todd developed the broadcast monitoring services for Universal Information Services, his father’s company. After graduating from the University of Wisconsin-Madison in 1991, Todd joined Universal to develop innovative services that deliver media monitoring and measurement tools. Since 1991 Universal has enjoyed continued growth in revenue and client base, becoming the only company in the United States to monitor and evaluate all media types within the company.
Universal focuses on news monitoring, tracking media relations efforts, business intelligence, and consulting on issues management programs that use media monitoring. Their PR measurement services represent the best-in-class for competitive and business intelligence, showing the impact from messaging and the return on effort.
Universal has expanded their digital information services to include the digitization and restoration of historical documents and assets. Serving libraries, universities, historical societies, corporations, and other institutions, Universal now assists institutions in preserving their history while making historical assets relevant again.
Todd Murphy completed the full acquisition of Universal Information Services in 2015, after integrating other monitoring services he had acquired over the prior 10 years. Universal continues to focus on innovation by most recently adding artificial intelligence to their media monitoring, broader application of higher quality voice-to-text technology, and cutting edge media contacts software. Currently, Todd manages strategic innovation for Universal while continuing to build a very unique company culture.