BERLIN
2017
PROGRAMME
Congress Programme
Day One Programme - Wednesday 4th Oct 2017
FIBEP MEMBERS ONLY
Congress Registration
9:00 - 18:30
Networking and Exhibition Area
10:00
Networking Lunch
12:00 - 13:00
Buffet lunch served in the Sheraton Hotel Restaurant
Global versus Regional versus National Media Monitors
13:00 - 13:45
Alexis Donot
Secretary General, L’Argus de la Presse / Cision France
Keynote: The diversity of our industry
Panel Discussion
Simon Gebauer, ››OBSERVER‹‹
Alessandro Cederle, L'Eco della Stampa
Magdalena Horanska, Newton Media
Mazen Nahawi, CARMA
François Nicolon, Kantar Media
New Approaches, New Markets
13:45 - 14:45
François Nicolon
Global CMO, Kantar Media
Best Practice: From silos of expertise to connected intelligence and shared data
Rainer Maassen
Managing Director, Convento
Best Practice: How media monitoring companies can enhance their business
Andreas Schietz and Todd Murphy
Updatemi and Universal Information Services
Best Practice: Client focused, AI-enhanced press clippings
Clemens Hammacher
Sales Director Germany, Cision
Best Practice: How Cision is enabling communicators to quantify the value of their earned media
Networking Break
14:45 - 15:15
15:15 - 15:45
Tony Prime
Principle Consultant, Ninestars Information Technologies Pvt. Ltd.
Keynote: Content A.I.
Privacy, Data Protection and Copyright in Media Intelligence
15:45 - 16:15
ePrivacy & data protection: Obligations & perspectives for 2018
Christophe Dickès, Kantar Media
Florence Gaullier, Vercken & Gaullier Law Firm
16:15 - 16:45
Copyright reform: Will the EU embrace innovation?
Sophia Karakeva, DataScouting
Angela Mills Wade, European Publishers Council
Super Networking Session
17:00 - 18:30
Attendance to this event should be noted on your registration form
and is for FIBEP members only.
Gala Dinner
19:30
Buses will depart the Sheraton Hotel at 19.30
Attendance to this event should be noted on your registration form and is for FIBEP members only.
Day Two Programme - Thursday 5th Oct 2017
Congress Registration
From 08:30
Networking and Exhibition Area
9:00 - 18:30
Opening Words from FIBEP Secretary General
9:20
Florian Laszlo
CEO, ››OBSERVER‹‹
Secretary General, FIBEP
What is AI doing to communications?
9:30 - 11:00
Filip Lau
Partner, ReD Associates
Keynote: Understanding people, understanding data
DietmarJanetzko
Professor, Cologne Business School
Keynote: Bad Bots: How conversational agents shake up the communication eco-system
Joost Drieman
Vice President Intelligence Best Practices, M-Brain OY
Keynote: Baby you can drive my car! The role of intelligence professionals in the future
Moderated Q&A
Filip Lau, ReD Associates
Dietmar Janetzko, Cologne Business School
Joost Drieman, M-Brain
Networking Break
11:00 - 11:30
Can Analysis and Data Help in Reputation Management?
11:30 - 12:15
Elisabeth Hödl
Lawyer, ubifacts
Keynote: Solving trust issues through blockchain
Stavros Vologiannidis, PhD
Assistant Professor, Dpt of Informatics, Technological and
Educational Institute of Central Macedonia and Founder, DataScouting
Keynote: Chatbots: How AI is changing the way we interact with information
Moderated Q&A
Elisabeth Hödl, ubifacts
Stavros Vologiannidis, DataScouting
AI- Logo Detection and PDF Handling
12:15 - 13:00
Celal Ergün
Chief Software Architect, Interpress
Best Practice: A new horizon in media intelligence:
Integrated news & advertisement monitoring
Panel Discussion
Robert Fischer, DataScan
Andreas Schietz, updatemi
Ove Dirdal, Zissor
Tony Prime, Ninestars Information Technologies Pvt. Ltd.
Networking Lunch
13:00 - 14:00
Buffet lunch served in the Sheraton Hotel Restaurant
Brand Equity through Reputation Management in Sports
13:00 - 14:00
Lars Stegelmann
Executive Vice President Commercial Operations, Nielsen Sports
Keynote: Brand equity through sports
Inna Tokarev Sela
Director, Head of Business Development Leonardo Machine
Learning Center of Excellence for Computer Vision, SAP Innovation Center Israel
Keynote: The Game of Sponsorship
Guilhem Fouetillou
Chief Evangelist Officer - Founder, Linkfluence
Keynote: Boost the measure of events sponsoring through image analysis
Panel Discussion
Patrick Seitter, ESB Marketing Netzwerk
Mario Leo, RESULT Sports
Lars Stegelmann, Nielsen Sports
Inna Tokarev Sela, SAP Innovation Center Israel
Guilhem Fouetillou, Linkfluence
Sponsored by ESB Marketing Netzwerk
Networking Break
15:30 - 16:00
Visual Brand Communication
16:00 - 17:15
Michael Kennedy
Senior Director, Media Operations, Veritone
Keynote: TL;DR to AI;MP
Abderrahim Ait Ben Moh
Founder and CEO, Zoom Media
Keynote: Artificial (Media) Intelligence: Man vs. machine in the RTV- monitoring business
Panel Discussion
Michael Kennedy, Veritone
Thomas Netousek, eMM
Guilhem Fouetillou, Linkfluence
Gerhard Backfried, Sail Labs
Christophe Folschette, Talkwalker
Best Practices
17:15 - 18:30
Dietmar Janetzko
Professor, Cologne Business School
Best Practice: Foxes in Alaska- new analytics methods in social media:
Sampling informed by wildlife biology
Jan Janzen
Director Analysis & Digital Media, Argus Data Insights Germany
Best Practice: The sweeter spot- from content evaluation to content creation
Kristina Fritsvold Nilsen
Vice President, Retriever
Best Practice: Islam and muslims: How to use media analysis to
facilitate increased respect in a harsh public debate
Karolina Fursewicz
Manager International Cooperation & Sales,
PRESS-SERVICE Monitoring Mediów Sp. z o.o.
Best Practice: How to avoid the butterfly effect:
Real-time media monitoring in crisis management
Craig Carroll
Director, OCR Network
Best Practice: How corporate stakeholders use media attention
about organizations for their decision-making
Networking Conference Cocktail
18:30 - 19:30
Please join us for a cocktail in the exhibition area courtesy of isentia
Day Three Programme - Friday 6th Oct 2017
Congress Registration
From 08:30
Networking and Exhibition Area
9:00 - 17:00
How to analyze in an alternative facts world
9:00 - 11:00
What is AI doing to communications?
9:30 - 11:00
David Mikkelson
Founder & CEO , Snopes.com
Keynote: Misinformation in the digital age
Thomas Stöckle
Head of Strategic Business Development ,
LexisNexis Business Insight Solutions
Keynote: How to analyze links and sources-
The balance between algorithm and human touch
Arno Scharl
Department of New Media Technology Head and Managing Director,
MODUL University Vienna and webLyzard technology
Keynote: Automated rumor detection and visualization
Laura Garcia
President and Founder ,Global News Group
Best Practice: How can AI and media monitoring fight fake news?
Seyithan Teymur
Head of Product Design and Co-founder, Newsmeter
Best Practice: The anatomy of fake news
Frans Olsthoorn
COO, Zoom Media
Best Practice: Analysis of media-behavior during Dutch elections
Patrick Bunk
Founder and CEO, Ubermetrics Technologies GmbH
Best Practice: How political parties used social media
in the German election campaigns
Networking Break
11:00 - 11:30
Measurement Session
11:30 - 13:00
Christiane Schulz
CEO, Weber Shandwick Germany & President GPRA
Keynote: Mind the gap – managing professional evaluation in
the context of expert expectations and client realities
Ben Andre Heyerdahl
Worldwide Business Development Executive Commerce &
Watson Cognitive and Internet of Things Europe, IBM Watson
Keynote: Media, AI and the 4th industrial revolution
Thomas Vejlemand
CEO, Infomedia
Best Practice: How technology will shape media measurement
Oresti Patricios
CEO, OrnicoGroup
Best Practice: Social media metrics that get CEOs excited
Arno Scharl
Department of New Media Technology Head and Managing Director,
MODUL University Vienna and webLyzard technology
Best Practice: Communication success metrics for the
National Oceanic and Atmosphere Administration (NOAA)
Moderated Q&A
Christiane Schulz, Weber Shandwick Germany & GPRA
Ben Andre Heyerdahl, IBM Watson
Corinne Franz-Luther, Oliver Schrott Kommunikation GmbH
Thomas Vejlemand, Infomedia
Oresti Patricios, OrnicoGroup
Arno Scharl, MODUL University Vienna and webLyzard technology
Networking Lunch
13:00 - 14:00
Buffet lunch served in the Sheraton Hotel Restaurant
State of the Industry
14:00 - 14:30
Aseem Sood
CEO, Impact Research and Measurement Ltd
Report: State of the Industry Survey
How to recruit?
14:30 - 15:00
Roxana Hughes
Customer Engagement Manager DACH, Monster Worldwide
Keynote: 46,9% - Why this number will change your recruitment (forever)
Recruitment Panel
Roxana Hughes, Monster Worldwide
Sean Smith, iSentia
Joost Drieman, M-Brain OY
Outlooks to the media monitoring world in 10 years
15:00 - 15:45
The Media Monitoring World in 10 years
Jan Janzen, Argus Data Insights
Arnaud Steinkuhler, Talkwalker
Johna Burke, BurrellesLuce
Sean Smith, iSentia
Andrew Akeye, Reelforge Media Intelligence
Oresti Patricios, Ornico Group
Closing Remarks
15:45 - 16:00
Congress Closing Party
To celebrate the end of the 49th FIBEP WMIC, we invite all delegates and
participants to join us for a night of fun and dancing at a Berlin club.
The cost of the event covers entry to the club and a complementary drink.
Attendance to this event should be noted on your registration form.