According to our recent survey with PR Week, 77 percent of CMOs and CCOs believe that comms can do a better job measuring and proving its impact on business objectives. As advertising and owned media peers improve in this area, precise communications metrics and direct...

January 16, 2019

Artificial intelligence (AI) is currently one of the most popular concepts in the communications industry, but it’s also sparked its fair share of controversy among experts. While some technology leaders, like Elon Musk, fear the threat of unregulated AI, others, like ...

January 8, 2019

Press release

pressrelations and Media Track announce strategic partnership

Dusseldorf, 01-08-2019

  

Today, the cross-media intelligence service and software provider pressrelations GmbH and the AI-powered print content tech specialist, Media Track Pte Ltd have annou...

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July 1, 2019

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