December 6, 2018

A hybrid integration platform strategy is the only viable integration strategy in the digital era to support the fast pace of innovation. The integration landscape is constantly changing. If you want to move with the times, “IT must align with the business and accelera...

December 5, 2018

When an episode of the Game of Thrones was hacked and hit the Internet months before it was aired, making it one of the biggest hacks, viewers were immensely pleased; but the production team had to film multiple endings to their latest episode to defend themselves agai...

December 5, 2018

Even the greatest mind can get a headache from the ever-expanding business environment. But if done correctly and in a systematic way, putting small pieces of information together will create a pattern that is easy to understand. True insight is based on three sources...

December 4, 2018

As consumer trust continues to shift toward earned media, corporate dollars are moving just as quickly away from the comms department. In fact, according to the 2018 Global Comms Report, global paid media spend ratios are currently at 95 percent, 4.5 percent for owned...

December 3, 2018

When it comes to who influences consumer choices, mainstream journalists surprisingly rank among the top three most impactful influencer groups. 53 percent of senior communications leaders placed the value of a journalist’s endorsement behind that of everyday consumers...

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July 1, 2019

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