WASHINGTON DC

2016

SPEAKERS

Congressman Trent Franks

Representative Trent Franks is a conservative, Reagan Republican currently serving his seventh term in the United States Congress. He has taken the lead among conservative members of Congress with strategic efforts to reduce national security vulnerabilities in our electric energy grids and to increase America’s missile defense capability against all enemy missile threats including those potentially launched by jihadists seeking to bring nuclear terrorism to America. Trent believes it is the primary responsibility of our federal government to provide for our nation’s common defense.

Even before coming to Congress Trent worked on children’s issues, trying to build a better future for all children. In Arizona he was the prime sponsor of nationally recognized bills designed to protect children and the family which led to Arizona having some of the strongest child protection laws in the nation at the time.

Representative Franks believes that people and principles should be at the center of political discourse in America because the principal purpose of government is to protect the lives and Constitutional rights of its people. Trent works very hard in Congress for smaller government by cutting government waste, taxes, bureaucracy, and regulation. He believes in personal responsibility, strong national defense, free enterprise, protecting the innocent, and in the timeless truths and principles of the United States Constitution.  

United States Congress

Julissa Reynoso, Partner

Julissa Reynoso is the former United States Ambassador to Uruguay. Ms. Reynoso also served as Deputy Assistant Secretary of State for Central American, Caribbean and Cuban Affairs in the US Department of State. Prior to joining the US Department of State, Ms. Reynoso practiced at a major international law firm, where she specialized in antitrust law, international commercial arbitration and international investment arbitration. Ms. Reynoso has extensive policy and legal experience throughout Latin America, engaging both as a lawyer in private practice and as a senior US diplomat on behalf of the US government. Her legal experience includes analyzing and advising on complex cross-border transactions and conducting complex arbitrations, including under the major international rules, including ICC and UNCITRAL, and bilateral investment treaty disputes under the Dominican Republic-Central America Free Trade Agreement (DR-CAFTA) and the North American Free Trade Agreement (NAFTA).

 

Julissa is an active member of several committees of the Hillary for America campaign. Ms. Reynoso is an Adjunct Professor at Columbia University School of Law and a Lecturer at Columbia University’s School for International and Public Affairs. She received a J.D. from Columbia University School of Law, an M.Phil. from University of Cambridge, and a B.A. from Harvard University.

Chadbourne & Parke LP

Mark Weiner, Chief Executive Officer

One of the world’s largest corporate communications research and consulting firms, PRIME employs more than 500 analysts and consultants who combine talent with technology to foster better business decisions among its global clients. He joined PRIME as CEO in 2008. Since 1993, Mark has devoted his career to helping many of the world’s most respected organizations and brands to demonstrate and generate a positive return on their investment in corporate and brand communications.  He is the author of “Unleashing the Power of PR: A Contrarian’s Guide to Marketing and Communication” published by John Wiley & Sons and the PR Quamet published by Barnes & Noble as well as chapters in three other texts. 

 

Weiner is a member of the Arthur W. Page Foundation; is active in The Institute for Public Relations, for which he serves as a Trustee and was the 2004 Chairman of the Measurement Commission; and serves on the Advisory Board of the Museum of Public Relations. He is a member of the International Association of Business Communicators, the Public Relations Society of America and AMEC.

 

Weiner sits on the editorial advisory boards of The Strategist and PR News. With more than 100 published articles and papers, he is a regular contributor to PR Week, IABC’s Communication World, PRSA’s Tactics and The Strategist, and Commpro.biz/PR-ROI.  He is a frequent speaker on the topics of public relations return-on-investment, corporate reputation and integrated marketing communication at conferences by The Institute for Public Relations, The Conference Board, ABERJE, the Association of National Advertisers, The American Marketing Association, The Arthur Page Society, IABC and PRSA.  Under his guidance, PRIME earned many “Best PR Research” awards including The Diamond Sabre (Holmes); The Platinum Award (PR News); The Ogilvy Award (Advertising Research Foundation) and The Jack Felton Golden Ruler Award (Institute for Public Relations).  Weiner is a member of the PR News Measurement Hall of Fame and delivered the Distinguished Lecture in Public Relations at Quinnipiac University.

  

He began his career with The New York Times News Service after which he was a columnist and Vice President for The McNaught Newspaper Syndicate, a division of Tribune Media.  Weiner was founding partner of Copernicus Marketing Consulting where he led the firm’s Integrated Marketing Communications practice.  He graduated from the University of Maryland.

Prime Research

Katie Paine, CEO

Katie has been a pioneer in the field of measurement for three decades. She has founded two measurement companies and has written three books.  Her most recent company, Paine Publishing is the first educational publishing firm entirely dedicated to making more Measurement Mavens. Its newsletter, The Measurement Advisor, is the industry’s most comprehensive source of information about best practices in communications measurement.

 

In her consulting practices, she designs measurement dashboards for some of today’s most admired companies. Katie has also been a leading promoter of standards in the PR and social media measurement field, most recently as the initial organizer of The Conclave that released social media measurement standards. Katie is a Senior Fellow and Advisory Board member of the Society for New Communications Research (SNCR). She was also an initial founder of the Institute for Public Relations Measurement Commission.

Paine Publishing

Mike Daniels, Principal

With some 25 experience in research and communications, Mike is a leading authority on the theory and practice of measurement. Mike combines a theoretical underpinning in communications theory and formal linguistics, with practical experience in PR, marketing communications and global media research.

Mike has recently formed The Measurement Practice, a unique consultancy that helps clients derive the maximum value from their measurement and research investments. The Measurement Practice brings together five leading industry experts, covering communications, market research, media analysis and technology,

Mike’s 40 years’ business experience encompasses a wide range of marketing and communications disciplines, including strategic communications, market research, database marketing and integrated communications. Mike now specialises in the application of media analysis data to a broad range of senior management functions across the organisation, and in helping socialise media analysis to multiple stakeholders.

​Mike co-founded Report International, one of the earliest providers of large scale, complex media evaluation programmes, with clients including the European Union and many Fortune 500 companies in Europe and the USA. Having sold Report International, Mike become Global Commercial Director for Salience Insight Ltd (which incorporated Report International, KD Paine & Partners and CARMA International) until May 2015.

Measurement Practice

Lilia Glazova, Managing Director

Lilia has 15 years of experience in PR measurement. She has been managing PR News as Managing Director since 2007 and has developed the company to one of the leading one in the industry in Russia. She started her career in political PR in Moscow Fund of Parlamentarism Development and Social Information in 2001. Next 3 years she spent in PRP Weber Shandwick, Moscow office, from 2002 to 2005 and then 2 years in PR News on different positions from analysis and business development.

 

In addition to her work experience Lilia passionately believes in the importance of education. She graduated from Lomonosov Moscow State University, Sociology Faculty and Russian State Open University of Railway Transport, Economics Faculty. In 2014 Lilia has just graduated from University of Pittsburgh, Katz School of Business, EMBA. But Lilia believes not only in self-education but also education of the industry. She is a member of the expert jury of Annual Student Competition "Crystal Orange".

 

Lilia is an active player at the Russian PR market and she is a frequent speaker at industry conferences (International Arab PR Conference 2014, PR Russia Forum 2013, 2014, Russian Marketing Week 2013, 2014, Russian Internet Week 2015, Russian Internet Forum 2015, Baltic Weekend Communications forum 2015, PR Russia Summit 2016 etc.

PR News

Dane Golden, Digitial Marketing Strategist

Dane Golden is a a digital marketing strategist with specialities in YouTube, influencer, and content marketing. In a world with billions of ongoing social media conversations, he is passionate about creating lasting affinities between brands, partners, and social video influencers in ways that are beneficial to their consumers and fans alike.

Dane bring brands from assessment through to funnelization and finally to deployment and project execution. He is a specialist in driving both the marketing funnel and the audience funnel through organic social and email marketing using growth hacking methodologies. Dane also help brands work with influencers - the tastemakers and imagemakers - across all platforms in social ecosystem, but especially on social video platforms like YouTube. In his process, content marketing is used as the tip of the spear, which is then used to engage across social and email via organic and paid media to meet targeted KPIs.

Dane has experience in YouTube marketing, influencer marketing and content marketing in the tech, beauty, automotive, non-profit, video games and music verticals.

Hey.com

KayAnn Schoeneman, Senior VP Research

KayAnn Schoeneman is a veteran corporate communications professional with more than 15 years of experience in the market research, public affairs and public relations fields. She currently serves as Senior Vice President of Research for Ketchum’s Global Research & Analytics team. In this role, KayAnn oversees research in various regions across North America, and creates innovative quantitative and qualitative research campaigns for her clients. 
 
KayAnn has managed national and international public affairs, research and measurement campaigns for sovereign governments, Fortune 100 companies, issue advocacy coalitions and leading trade associations. She has led influencer outreach, stakeholder mapping, reputation research, market mixed modeling, and provided strategic counsel to clients including H&R Block, Whirlpool, Clorox Professional, Best Buy Co. Inc., Cessna Aircraft Company, Centers for Disease Control (CDC) Foundation and U.S. Farmers & Ranchers Alliance.
 
Much of her work previous to Ketchum has been in the public affairs and political arena. Prior to joining Ketchum, KayAnn served as firm lead for all strategic research and rapid response for a boutique public affairs and grassroots firm. She has been active in national, state and local elections for more than two decades. In 2002 and 2004, KayAnn served as an opposition researcher for the Political Division of the National Republican Congressional Committee (NRCC), where she edited, reviewed and revised print, television and radio ads for the NRCC’s successful $50 million issue advocacy effort.
 
KayAnn is an active member of the American Association of Public Opinion Research (AAPOR), the International Association for the Measurement and Evaluation of PR (AMEC) and the Public Relations Society of America (PRSA). She also serves as an Adjunct Professor at Johns Hopkins University for the Master of Arts in Communication program. She is a graduate of The George Washington University with a degree in international affairs and political communications.

Ketchum Global Research & Analytics

Richard Bagnall, CEO & SVP

Richard is a 20 year veteran of the PR and communications measurement industry. He was co-owner and MD of Metrica for 18 years, then led its sale to Gorkana where he remained as MD of global insights for 5 further years. In 2014 he joined global communications measurement specialists PRIME Research where he leads the company’s traditional and social media measurement consultancy practice throughout Europe. 

 
Richard is board director and the chair-elect of industry trade association AMEC where he recently led the launch of its integrated communication evaluation framework. As a member of the Cabinet Office Evaluation Council, Richard advises UK Government departments and Arm's Length Bodies on effective communications measurement techniques. At the invitation of the Government Communications Service, Richard co-authored the UK Government’s digital communications review , the findings of which having been accepted are now being implemented.

PRIME Research UK Ltd & PRIME Research Europe

Angela Jeffrey, VP & Brand Management

Angela Jeffrey is a national award-winning veteran of PR, advertising and marketing with JCPenney, Jeffrey Communications and national agencies.

 

She became an expert in PR measurement through developing, and selling, one of the first DIY measurement tools in the PR industry, PRtrak, which is now owned by BurrellesLuce.

 

She then became interested in the intersection of paid and non-paid media effectiveness and moved to the paid-media side.

Today, Angela is Vice President Brand Management for ABX Advertising Benchmark Index, an advertising-effectiveness firm that tests creative in ALL media in virtual real-time. 

 

ABX enables marketers to optimize their creative investment by understanding what is working, and what isn’t, fast enough to make changes. Angela is currently spearheading a test of PR effectiveness based on consumer panel response to advertising before and after a PR or social media event.

Angela is a recognized evangelist, thought leader, writer and speaker for PR measurement and evaluation with an emphasis on correlating share of voice to business outcomes. She also serves as a member of the Institute for Public Relations Measurement Commission.

ABX Advertising Benchmark Index

Chris Albert, Senior VP Digital & Research

Chris Albert is best known for building and leading strategic analytics teams while making both his clients and internal organizations more data driven. He currently leads Ketchum’s Digital Research & Analytics team, focusing on product growth in the areas of data visualization, search engine optimization, social listening, web analytics, and influencer marketing, as well as the integration of measurement across Paid, Earned, Shared and Owned channels for all clients in the Ketchum portfolio, including Takeda, Michelin, 3M, Bristol-Myers Squibb, Tesoro, DoubleTree, Pernod Ricard, Nestle and Gillette. 
 
Prior to joining Ketchum, Chris built the North American analytics practice for The&Partnership, a start-up holding company, where his business unit was the ‘glue’, connecting creative, media, public relations, strategy, and CRM across a variety of client relationships. While his experience spans across various aspects of analytics, Chris’ roots come from digital with leadership roles at Havas and Ogilvy leading analytics strategies in a number of industries including finance, hospitality, healthcare, human resources, telecommunications, B2B, logistics, CPG, spirits, luxury fashion and manufacturing.
Before he became an 'agency guy', Chris was on the client side working for Pitney Bowes and leading the cultural shift to bring web analytics to the forefront of the sales discussion. Those insights and process improvements not only increased revenue through the online channel, but also won a Gartner Award for Innovation for his team’s efforts.
Chris received his MBA from New York University's Leonard N. Stern School of Business and holds a BS from Rensselaer Polytechnic Institute.

Ketchum Global Research & Analytics

Johna Burke, Executive Vice President of Marketing and Sales

A PR practitioner for over 20 years, Johna is an expert in media relations, public relations, measurement, and analysis and acts as an advocate for PR professionals and the PR profession. Johna joined the BurrellesLuce team in 2000, after 12 years as a BurrellesLuce client when she was Director of Public Relations and Investor Relations at U-Haul. Now as Executive Vice President of Marketing and Sales at BurrellesLuce, her PR approach is “Truth first, details second.”
 
Johna is a member of PRSA, AMEC Social Media Work Group, Measurement Conclave, and IABC, where she was also the Southern Region Chair in 2009. Outside the office, she is passionate about her family, which includes her three Boston Terriers, and using her Seinfeld trivia powers to bring about good.

BurrellesLuce

Sean Smith, Chief Executive, Australia and New Zealand

As Chief Executive - Australia and New Zealand, Sean is responsible for overseeing the delivery of services to 3,500 Australian and New Zealand clients. With 15 years’ experience in the media intelligence industry, Sean has extensive client knowledge across the corporate, government and public relations sectors. He has previously held roles as the Country Manager for New Zealand, Sales Director at Asia Media Monitors in South East Asia and State Manager in New South Wales. Prior to working in the media intelligence industry Sean worked for the Australian Sports Commission and Sydney Olympic Games Organising Committee (SOCOG). Sean is the current Vice President and Board Member for FIBEP (global association for media intelligence) and has recently completed Executive Education in International Business Management with Stanford University.

iSentia

Kendra McDermand, Partner

Kendra McDermand is a partner in EY's International Tax Services group. She began her career in the New York office and rejoined the McLean practice in May 2013 after spending several years practicing at a law firm.  Before rejoining EY, she was a partner with Baker & McKenzie LLP in Houston and, more recently, Washington DC. Kendra is a member of the American Bar Association, Section of Taxation, the State Bar of Texas, and the American Institute of Certified Public Accountants.
Kendra helps multinational companies plan and implement supply chain and financing structures, structure intellectual property ownership, design repatriation strategies, and price intercompany transactions. She also advises taxpayers on federal income tax controversies as well as the tax aspects of internal and external restructurings.
 
Education:
Louisiana State University
Baton Rouge, Louisiana                                                                                                      
B.S. Accounting, summa cum laude
 
 
The University of Texas School of Law
Austin, Texas
J.D., with honors

EY International Tax Services group

Ed Clarke, President

Ed Clarke is an experienced entrepreneur with specific expertise in forming global networks and commercialization of technology.
 
Recognizing a nascent opportunity in the advertising monitoring sector, Clarke founded Global Ad Source and with a development team custom designed software to pursue this project.
 
Ed helped grow the Global Ad Source advertising monitoring database to become one of the world’s largest source of advertising creative. Global Ad Source updates clients with breaking competitor advertising every day from over 70 countries across 8 media types.
 
The service offers weekly reporting, a comprehensive and searchable database as well as advertising “Insight” service to help clients decipher competitive creative and communications strategies. Global Ad Source serves clients across many industries including CPG, Automotive, and Finance.
 
Ed holds an MBA (International) from the University of Ottawa, Canada and is keenly interested in the intersection of advertising monitoring and news monitoring.

Global Ad Source

Walter Patanella, CEO

Walter has 25+ experience in the business information industry. He was appointed as CEO of Kantar Media Reputation Intelligence in January 2013.
He is a certified financial analyst and for 10 years he held a number of senior international management positions at Thomson Reuters in London and Paris.
As a serial entrepreneur, he co-founded Press Index (European media monitoring) sold to WPP in 2012, Kaos Consulting (innovation and strategy consulting firm), World Equities (global financial databases) sold to Thomson Reuters in 2001. 
Walter graduated at The American University of Paris and San Diego State University
He is fluent in Italian, French, English and Spanish. 

Kantar Media Intelligence

Stavros Vologiannidis, CEO

Dr. Stavros Vologiannidis, founder of DataScouting, studied Mathematics in the Aristotle University of Thessaloniki, Greece, where he completed his PhD thesis. His research interests include Control Theory, Artificial Intelligence and Robotics. Being an author of 25 research papers in peer reviewed international journals and conferences, Stavros has participated in several European Union and state funded research programs, collaborating successfully with research groups in several European universities and companies. At the same time, Stavros continued actively working in the private sector as a project manager, consultant and senior programmer. Fascinated with the power of media and recognizing the need of small to medium enterprises for actionable information, he became passionate about designing and developing smart media monitoring software solutions. In 2012, Stavros founded DataScouting, believing that technology is a necessary companion of human intelligence in any media monitoring project.  

DataScouting

Christophe Dickès, Global Copyright Director

Christophe works directly with the publishers and the Reproduction Right Organisations in Europe. 
He is the head of the AMEC & FIBEP joint Copyright Committee and represents FIBEP & AMEC interests in Brussels.  

Before, he was the International Clipping Production Director at Press Index (2006-2012). 
Today, he also collaborates with the marketing team and the Global Direction in developing a vision of the monitoring and analysis business, locally and globally. 
Christophe holds a doctorate in Contemporary History and a master degree in Politic Sciences & Media. He is a contributor to several media and publications too and Part Time lecturer in  communication schools. 
In 2015, Christophe was ranked in the Legal 500 Global Council Power list which turns its attention to the in-house function, and recognising those corporate counsel who are driving the legal business forward.

Kantar Media Reputation Intelligence

Patrick Bunk, CEO & Founder

Patrick founded Ubermetrics Technologies in 2011 after working as a researcher for 3 years on news shocks and their effects on financial and goods markets. He and his cofounders built Ubermetrics to make sure that every company is armed with the best information possible to support and guide their business decisions. He leads Ubermetrics as the CEO and is responsible for the product and strategy. The company is based in Berlin and San Francisco, has more than 30 employees and over 200 customers, among them well known brands like BMW, Activision Blizzard, TÜV Rheinland, and DHL.

Ubermetrics Technologies

Chris Foster, Worldwide Executive Vice President

Chris Foster is the Worldwide Executive Vice President of Burson-Marsteller. For nearly 20 years, Foster has worked across global public relations agencies, management consulting firms, trade associations and national political campaigns, leading public awareness and communications campaigns for organizations such as the U.S Department of Defense, Centers for Medicare and Medicaid Services, Social Security Administration, Pfizer, AstraZeneca, and Intel. In 2014, Foster contributed the “Reputation Analytics & Corporate Strategy” chapter within the NYSE Corporate Governance Guide, and most recently finalized his publication “Reputation Strategy and Analytics in a Hyper-Connected World”. He earned an M.S. in Applied Behavioral Counseling from The Johns Hopkins University, and a B.A. in Philosophy from The University of Virginia.

Burson-Marsteller

Michael Kennedy, Senior Director of Media Operations

Versed in product management, operations and monetization, Michael Kennedy has helped startups and publicly held corporations improve operational efficacy, build transformative products, generate revenue and cultivate talent.

 

Serving as Veritone’s Senior Director of Media Operations, Michael is instrumentally involved in the strategic planning and operational execution of signed advertisers and agencies. His work enables marketers to holistically track and contextualize native and traditional media spend across mediums such as broadcast radio, podcast, Youtube and television in near real-time. Prior to Veritone, Michael oversaw product management and operations at Local Corporation where he developed web-based monetization solutions for local search and mobile and was responsible for significant revenue growth.

Veritone

David Chavern, President & CEO

David Chavern joined the News Media Alliance as president and CEO in October 2015. Chavern has built a career spanning 30 years in executive strategic and operational roles, and most recently completed a decade-long tenure at the United States Chamber of Commerce. From 2014 to 2015, he served as the President of the Center for Advanced Technology & Innovation at the Chamber. He established the center, which is the first U.S. Chamber office focused solely on technology and innovation, and led a research and outreach program which was dedicated to the economic power of data-driven innovation.

From 2007 through 2014, Chavern was the Chamber’s Executive Vice President and Chief Operating Officer. In this role, he was responsible for the day-to-day operations and long-term planning for the 500-person advocacy organization. Chavern helped to grow total revenues by 60 percent, and successfully guided the organization through intense scrutiny from both the media and activists. He also managed revenue growth and expense reductions, and ended the 2013 fiscal year with the best financial performance in the Chamber’s 100-year history. Prior to that, Chavern served as a Vice President and Chief of Staff at the Chamber, offering strategic advice and guidance to the CEO and managing daily operations of the organization.
 

Chavern is a member of the Board of Directors of Transamerica Insurance and also serves as a member of the Board of Advisors of Humin. He is a founding investor in Starling Trust Sciences, LLC, a company that produces data analytics tools that allow companies to measure a wide range of cultural attributes about their internal operations. A proud alum, Chavern also serves on the board of trustees of his alma mater, the University of Pittsburgh.
 

A 1987 graduate of Villanova University’s School of Law, Chavern went on to receive his MBA from Georgetown University in 2003. He attended the University of Pittsburgh where he received a Bachelor of Arts degree.

News Media Alliance

Liam Kelly, Associate

Liam Kelly is an associate of The Measurement Practice. Over the past sixteen years, Liam has created, sold and managed global earned media analysis programmes for some of the world's largest companies including Procter & Gamble, Burberry, Volkswagen, Ricoh, Sony, Tetra Pak and Eaton and many others.  As Vice-President Insight at Cision, Liam led the group's Insight offering in Europe and Asia for six years, significantly growing revenue. Prior to Cision, Liam managed client offerings at Report International and CARMA.  In addition to The Measurement Practice, Liam created PR Measured in 2016 to support insight businesses. 

Measurement Practice

Keith Kupferschmid, CEO

Before joining the Copyright Alliance, Keith served as the General Counsel and Senior Vice President for Intellectual Property for the Software & Information Industry Association (SIIA). During his 16 years at SIIA, he represented and advised SIIA member software and content companies on intellectual property (IP) policy, legal and enforcement matters.

 

He has testified before Congress and various federal and state government agencies on IP issues and also supervised SIIA’s Anti-Piracy Division, including working with federal and state government officials on civil and criminal piracy cases.

Prior to joining SIIA, Keith worked as an IP attorney at the law firm of Finnegan, Henderson, Farabow, Garrett & Dunner, IP attorney-advisor at the U.S. Patent and Trademark Office (PTO), Director of Intellectual Property at the United States Trade Representative, and Policy Planning Advisor at the U.S. Copyright Office.

Copyright Alliance

Mark Jones, Chief Product Officer

Mark Jones oversees Cision’s global Product and Technology teams. Serving as Chief Product Officer, Mark plays a critical role in delivering on Cision’s overall product vision.
Prior to Cision, Mark was the Senior Vice President and Chief Product Officer at Ellucian, an educational software organization. 


He holds a B.S. in Business Administration from the University of Minnesota and completed coursework for the Master of International Management program at the University of Denver.

Cision PR Newswire

Thomas Rideg, Regional CEO Americas, M-Brain

Thomas Rideg is President for the Americas region at M-Brain Group, a global Market, Competitive & Media Intelligence company present in 14 countries with over 500 employees.

 

Thomas’s background is in market, competitive intelligence and strategic advisory and his core areas of focus are in the development of world class intelligence functions, deep dives related to CI/MI/RM including in-depth primary and analysis, as well as continuous monitoring through a hybrid of technology and human intellect.  Over the last two years, with M-Brain’s acquisition of GIA, Thomas and his team worked deeply on the incorporation of media intelligence into their portfolio of solutions.

 

Of British and Brazilian citizenship, Thomas has lived in 6 countries over the last 20 years.  He formerly ran Global Intelligence’s Western European business out of Amsterdam and previously worked in Hong Kong integrating GIA’s Asian business after a merger.  Thomas was also Associate Managing Director for Kroll Associates in Brazil.  His career in market intelligence & advisory began as director and partner of InfoAmericas, an intelligence and advisory firm focused in Latin America, which was acquired by Kroll Associates. 

M-Brain

Steve Passwaiter, Vice President & General Manager

Steve Passwaiter is Vice President and General Manager for CMAG, Kantar Media’s political intelligence unit located in Washington, DC. 

 

Steve joined Kantar Media/CMAG in June 2015 as Sr. Director of Business Development and was promoted into his current position in July 2016. Steve has career experience in consulting; media research and broadcast sales management. Prior to joining Kantar Media, Steve was the Founder of SLP Media Strategies, a media sales consultancy. Steve also served as a Board Advisor for Sportsdigita. Sportsdigita is an interactive sports agency specializing in digital sponsorship, ticketing and fan engagement products for professional sports teams.

 

Steve was Vice President, Business Development for BIA/Kelsey, a boutique media research and consulting firm. As the sales leader for BIA/Kelsey, Steve led the sales team responsible for the firm’s Advisory Service and Strategic Consulting practices. In addition, he took an active role in the consulting practice in both international and domestic assignments. 

 

Prior to joining BIA/Kelsey, Steve led the local sales staffs at two local television stations in Washington, DC and Cleveland, OH. Steve is also one of many long suffering Cleveland Indians fans.

 

Steve is a graduate of John Carroll University in Cleveland, OH and holds Bachelor's degrees in Communications and History. 

Kantar Media/CMAG

Erich de la Fuente, Partner & CEO United States

As partner & CEO for Llorente & Cuenca in the United States, Erich de la Fuente leads the U.S. based operations of the company (Miami, New York and Washington D.C.), directing a team of executives that manage a portfolio of U.S. based companies and multilateral organizations operating in Latin America & the Caribbean. The main focus of the business is to provide counsel in the area of strategic communications and public affairs to U.S. companies with an interest in Latin America, multilatina companies present in the U.S., M&A operations and business litigations with an impact on the region, as well as conducting communication workshops and capacity-building training sessions for high-level executives.  He also heads Llorente & Cuenca’s regional new business efforts.

Prior to joining Llorente & Cuenca, Erich founded EDF Communications, a strategic communications and public affairs firm with operations in the U.S. and Latin America that he led since its creation in 2001 until the merger of both companies in December 2015. Erich successfully led the integration effort of both companies.

In his professional career, Erich has specialized in designing and implementing strategies in corporate communications, internal communications, public affairs and crisis management for a variety of global corporate and nonprofit clients. He has also worked as a political analyst and spearheaded international anti-corruption and good governance initiatives.

His work has included leading proactive international public awareness and public affairs campaigns for numerous companies including Delta Air Lines, Microsoft, Visa International, Astellas, Fortinet and Honeywell, as well as internal communication programs for Pfizer, DHL the World Bank, the Inter-American Development Bank, among others. Erich has also led the charge in developing crisis management plans for Global Crossing, Novartis and Smiths Detection. He has also designed comprehensive communications strategies for NGOs such as Operation Smile and the Pan American Development Foundation.

In the area of international development, Erich, who has over 20 years of experience in the field, has been a lead communications consultant for a variety of USAID and multilateral organizations’ programs in many countries around the world. Some of the projects include: the Mobilizing Action Against Corruption Activity (Armenia); the Justice Reform and Modernization Program (Colombia); the Democracy Strengthening Program (El Salvador); the Judicial Reform Project (Jordan); the Institutional Development and Training Program (Nicaragua) the Millennium Challenge Corporation’s (MCC) Threshold Country Plan (Paraguay); the MCC Justice Strengthening Project (Rwanda); and the World Bank Corporate Procurement Global Internal Communications Strategy. He has also provided communications training to organizations fighting against corruption, including the NGO Transparency International, in Slovenia, Georgia, Latvia, Ukraine and Russia.

Erich is currently a Ph.D. Fellow at the United Nations University – Maastricht School of Governance.  The focus of his Ph.D. research is freedom of the press under elected Latin American & Caribbean governments. Erich also holds an M.A. in Latin American Studies from the Georgetown University School of Foreign Service, and a B.A. in International Relations from Florida International University. Erich is fluent in English, Spanish and Portuguese, and proficient in Italian and Russian.

LLORENTE & CUENCA

Chris Morrison, Co-Founder & President

Chris’s public relations agency experience and his daily contact with customers are key to helping MediaMiser provide products and services that offer hands-on solutions for ever-evolving client needs. His managerial insights are instrumental in the company’s success as are the roles he plays in overseeing a dedicated client services team, developing and delivering effective client training programs. Chris is currently helping oversee the integration of the recent Agility acquisition from PR Newswire. 

MediaMiser/Agility PR Solutions

Andreas Schietz, Co-Founder & COO

Andreas serves as Co-Founder and COO at Updatemi, a company dealing with AI driven fact extraction ans aggregation.

He is in the startup business since 10 years.

He holds an international MBA and studied electric engineering and economics in Austria and Spain.

Updatemi

Michael Hirschbrich, Co-Founder & CEO

Michael serves as Co-Founder and CEO at Updatemi, a company dealing with AI driven fact extraction ans aggregation. He is in the startup business since 10 years.

Beside that he is a frequent speaker on technology conferences.

He holds an international MBA and studied business administration in Austria and Spain.

Updatemi

Arnaud Steinkuhler, Media & Publics Insights

Arnaud Steinkuhler is the Media & Publics Insights department Manager in Argus de la presse.

At Argus de la presse he has developed the Media Analysis Department (2002-2006), the Media Intelligence Online Portal (2007-2009) and the e-Reputation team (2010-2015).

He graduated from the University of Brussels in "Sciences de l'information et de la communication". 

He worked as a Journalist, Market Research Analyst and Project manager for Medias and PR Service providers, before joining Argus de la presse. 

 

Arnaud Steinkuhler is also involved in focus groups and books dedicated to communication activities:

 

• Member of the Measurement Committee  of SyntecRP, the French public relations trade body 

• Co-author of "Guideline for the measurement of Public Relations" published by the SyntecRP in France in 2014, updated in 2016

• On the initiative of the study "Creative PR: be original to become visible? Argus de la presse in 2011,

• Co-author of the White Paper "Monitoring and measuring the medias : at the heart of communication strategies" Argus de la presse in 2006,

• Co-author of the study "The Market of Professional Electronic Information Content for Intranets" conducted by Bureau Van Dijk in 2002.

Argus de la Presse

John Derham, Head Of Innovation & Co-Founder

The reason iQ exist, John is our co-founder and resident innovator. He oversees our continued advancement into the searchable TV space, as well as upholding the company’s vision and everyday mission. A career-long data guru, he held prestigious positions at companies such as Advanta, Royal Bank of Scotland and JP Morgan Chase—where he led marketing and decision sciences. John is also the assistant coach of the Villanova men’s lacrosse team.

iQmedia

Bryan Council, President

Bryan Council has served as President of Metro Monitor for the past 16 years. Metro Monitor provides TV, Radio, Online, and social media monitoring services to a diverse client base throughout the United States. Under his leadership, the company has expanded broadcast media operations to 48 U.S. markets. Bryan has also overseen Metro Monitor's acquisition of broadcast monitoring companies in the Tulsa, Miami, San Francisco, and Austin markets. He is a former president of the International Association of Broadcast Monitors (IABM) and has also served as president of News Data Service (NDS). Prior to joining Metro Monitor, Bryan held management positions at The Federal Reserve Bank and BlueCross BlueShield. He holds a B.S in Business Administration from Birmingham-Southern College and a Masters in Business Administration from The University of Alabama Birmingham.

Metro Monitor

Kasper Hülsen, Chief Commercial Officer

Kasper is responsible for sales, marketing, advisory and business development.  He has 10 years experience in the media intelligence industry and his focus has always been on delivering actionable insights to clients.

 

In addition to his interest for media monitoring and analysis, he has valuable experience from both tech and software companies.  The combination of these interests gives him a great platform for driving customers’ media impact by combining solutions, data and new technology.

 

Kasper is a popular speaker when it comes to media intelligence and linking communication results to business goals.  He holds a master in cross media communication from the University of Copenhagen and a BA in marketing from a US university. Kasper’s interests includes travelling, watching US-sports, and +20 years in politics, in which he has held several key positions in both domestic and international organizations.

Infomedia A/S

Todd Murphy, Vice President

As Vice President of Universal Information Services, Inc. Todd Murphy orchestrates the development of cutting edge media monitoring and analysis services. After graduating from the University of Wisconsin-Madison, Todd returned to Omaha to drive the new media initiative for Universal. With Broadcast and Internet news monitoring accounting for over 50% of corporate revenue, Todd’s team has now developed the nation’s most comprehensive online and social media monitoring services. It was also under Todd’s direction that Universal instituted media analysis programs that rank the most reliable in the Nation.

 

Outside of Universal Todd has held the position of President and board member for all of his industry associations including AMEC. Todd has also been instrumental in working with Congress on issues related to copyright law and media rights. A strong supporter of all media, it is clear to Todd that the mediums and modes of delivery for information may change, but the principles and goals that PR professionals apply remain fundamentally the same.

Universal Information Services

Jason Booms, Managing Director of Analysis, North America

Jason Booms is the Managing Director of Analysis, North America, for CARMA, a global media intelligence and insights provider that delivers media monitoring and analysis services to clients around the world.  Jason specializes in public affairs, corporate reputation, stakeholder engagement, and thought leadership campaigns.

 

Prior to joining CARMA, Jason was the President & CEO of his own research and strategic communications consultancy for a decade.  His work informed and enhanced communications and business strategies for a number of clients, spanning a variety of industries.  He also served as the Senior Vice President, Consulting with GfK, a global market research company, where he focused on public affairs and corporate communications initiatives.

 

Jason led the Washington DC office of StrategyOne, the research arm of Edelman Public Relations, from 1999 to 2006.  He served as the Senior Vice President and Director of Research and directed numerous quantitative and qualitative research projects for corporations, trade associations, and other organizations.

 

Before joining StrategyOne, Jason was the Director of Research at the polling company ™ where he conducted political polling on behalf of candidate and issue campaigns.

 

He is a graduate of Michigan State University’s James Madison College.

 

 

CARMA

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